Al-Ma‘mal Foundation, Old City of Jerusalem, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

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Al-Ma‘mal Foundation for Contemporary Art: A Hub for Palestinian Art and Culture in the Heart of Jerusalem

The entrance intrigues the passerby: Tucked in a corner of the Old City, steps away from the College des Frères School by the New Gate, a modern glass double door is installed in an ancient stone wall with a white etching of a goat on each door.

Yet for those who venture through those doors, a world of visual and architectural delights awaits within.

Welcome to al-Ma‘mal Foundation for Contemporary Art, whose symbol, chosen by its founders, is the goat, “a survivor in tough surroundings; it lives happily in areas that are [a] virtual desert,” according to the organization’s website. They chose this symbol to suggest the conditions and environment that al-Ma‘mal faces along its enduring journey.

Al-Ma‘mal Foundation for Contemporary Art

An art organization in the heart of Old City of Jerusalem that promotes the creation and appreciation of contemporary art

For those who venture through those doors, a world of visual and architectural delights awaits within.

We recently visited the art and culture-focused al-Ma‘mal Foundation and spoke with three of the team members: deputy director Shireen Mufdi, head of public relations Levon Kalaydjian, and filmmaker Muayad Alayan, who is currently managing the film program.

Speaking with the inspiring al-Ma‘mal team offers a ray of hope during the ongoing dark times: It offers the significant potential for Jerusalem’s community, first by creating space for Jerusalemites to explore and find mediums for individual creative expression, and then by offering a platform for such individual creativity to be shared on the collective and public domains. Al-Ma‘mal Foundation, the nonprofit organization for contemporary Palestinian art, provides such an open and safe space for learning, exploring, creating, and exhibiting art, culture, and the humanities.

Vision and Mission

Al-Ma‘mal, Arabic for “factory,” used to be a Palestinian tile factory, established in 1900. It was owned by the Kassissieh family and produced hand-painted artisan tiles used in homes throughout the country. But the family had to close the factory in the mid-1970s when the Jerusalem Municipality withdrew licenses for all factories operating within the Old City. The place lay abandoned until the mid-1990s, when the idea of converting it into an art space arose.

Today, reincarnated as al-Ma‘mal Foundation for Contemporary Art, the completely renovated, spacious, yet classically Arab and Jerusalemite in design, site acts as “an incubator of ideas”1: a meeting place, a space to research, develop, and produce new work, and basically to offer horizons for visiting artists, curators, and researchers.

As relayed in its vision statement, al-Ma‘mal Foundation believes that:

A healthy productive society must nurture the creative forces within it and provide its members with opportunities to participate in and be exposed to diverse forms of cultural knowledge, critical analysis, and artistic currents . . . We consider that a vibrant Palestinian community in Jerusalem and its surrounding is primordial to ensure the needed diversity, dynamism and agency of future generations.2

Since its establishment in 1998, al-Ma‘mal has been a hub for art and education. Its goals were and continue to promote and advocate for Palestinian arts and culture toward raising awareness on community development, empowering and supporting artists, providing safe space for knowledge-sharing, skills and production development, and overall growth.

To this day, al-Ma‘mal has maintained its name as a spot where talented local and international visitors get to exhibit their artistic works, hold events, and offer workshops. Among its many diverse activities, those it is most known for are professional training in art, media, and design, art learning programs within schools, art productions, presentations, and exhibitions, an art library offering books on film and photography, live performances, film screenings, seasonal festivals and markets, and lectures.

“A healthy productive society must nurture the creative forces within it.”

Al-Ma‘mal Foundation website

Art space in al-Ma‘mal Foundation, Jerusalem, August 22, 2024

The art space located inside al-Ma‘mal Foundation in Jerusalem featuring works of Palestinian artists, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

Jerusalem: Heart and Center

Jerusalem is the topic at the heart and center of al-Ma‘mal Foundation’s work; its location in the Old City reflects the complexity, cultural richness, and agelessness of the city.3 The site itself still has Byzantine antiques underneath. With this in mind, the concept of the Foundation is to encourage artists and creatives to explore and present the city in ways that are not restrictive to its religious characters and to soar into its multifaceted and multilayered horizons. The Foundation has thus inspired a variety of international artists, let alone Palestinians from within and outside of Jerusalem, to set out their projects in a welcoming and inspiring setting.

Jerusalem is the topic at the heart and center of al-Ma‘mal Foundation’s work.

Some of the words that echoed in the discussions with al-Ma‘mal’s team members were “openness” and “diversity.” The Foundation highlights the vibrant Palestinian community in Jerusalem and stresses the importance of steering away from narrow-mindedness and isolationism. Essentially, it aims for exposure and openness toward diversity, dynamism, and agency of future generations.

From Tile Factory to Art Foundation

Prior to al-Ma‘mal’s formal establishment, Jack Persekian, the founder, opened Gallery Anadiel in the early 1990s. The gallery was first located on Salah al-Din Street in East Jerusalem. In 1996, it moved to the Old City, not far from today’s headquarters. By the mid-1990s, a group of artists and activists who connected through Gallery Anadiel decided to open a contemporary art foundation in Jerusalem. In 1998, in an agreement with the Kassissieh family, al-Ma‘mal Foundation was established with the aim to promote experimentation in art.

Over 25 years later, it can be said that al-Ma‘mal has made a major contribution to the community. Among other things, it has been offering artists’ residency programs and talks and hosting exhibitions, music performances, film screenings, art workshops by and for local and international artists, and seasonal markets for artisans to show and sell their work. Most of these activities have been “influenced directly or indirectly by Jerusalem,” according to the foundation’s website.4

The venue itself provides a few spaces: the entrance (including a kitchen and a bar), a library, and exhibition and multipurpose halls, in addition to a rooftop garden with a stage for performances that overlooks the Old City.

Bio Jack Persekian

An artist, curator, and cultural institution builder who believes that Jerusalem is more than a symbol of holiness

Rooftop space atop al-Ma‘mal Foundation, Jerusalem, August 22, 2024

Al-Ma‘mal Foundation’s rooftop garden, which overlooks the Old City of Jerusalem, has been the site of many performances. Shown here on August 22, 2024.

Credit: 

Mays Shkerat for Jerusalem Story

The Location: Walking Down Memory Lane and Feeling at Home

“The road to al-Ma‘mal Foundation within the Old City walls by the New Gate is like taking a walk down memory lane,”5 says film program manager Muayad Alayan. Muayad is a well-accomplished Palestinian Jerusalemite filmmaker and producer. Besides his pioneering films, he has also had an impressive film teaching career, including in cinematography and lighting, most notably at Dar al-Kalima University in Bethlehem. His recent involvement at al-Ma‘mal Foundation is an important step for cinematic progress in Jerusalem.

The two-year film production program that al-Ma‘mal Foundation recently launched under Muayad’s management offers 15 courses. These include preproduction, editing, directing, production design, and music composition for film and cinema. Although it is a two-year program, it is by no means traditional, Muayad is quick to clarify. “One does not have to stick to the two years; it is open to a wide range of people and offers a flexible plan.” As described by Muayad, the program targets both newly emerging filmmakers as well as seasoned professionals. “It is also for artists who may want to cross over specific fields in cinema or film production,” he explains.

Already this year, Muayad has given two of these courses, namely, scriptwriting and film appreciation.

Levon Kalaydjian, recently employed as the Foundation’s public relations manager, is himself quite excited about the programs. Thanks to the scriptwriting course, in which he participated, Levon shares that his dream to document the history of his late grandfather (a boxing champion who served as a general in the Jordanian army) may soon come to fruition. This is due to the great effort and creative energy he derived from his experience in the course, he notes.

Shireen Mufdi, deputy director, al-Ma‘mal Foundation, August 22, 2024

Deputy director Shireen Mufdi at al-Ma‘mal Foundation in the Old City of Jerusalem, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

Levon Kalaydjian at al-Ma‘mal Foundation, Jerusalem, August 22, 2024

Levon Kalaydjian, public relations manager, at al-Ma‘mal Foundation in the Old City of Jerusalem, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

Employees at al-Ma‘mal Foundation in Jerusalem, August 22, 2024

Deputy director Shireen Mufdi and her colleague Levon Kalaydjian chat at al-Ma‘mal Foundation in the Old City of Jerusalem, August 22, 2024.

Credit: 

Mays Shkerat for Jerusalem Story

It’s clear that the al-Ma‘mal team members—much less the local and international visitors—are passionate about the programs offered. “Before I started working here,” Levon says, “al-Ma‘mal’s crucial platform encouraged me to sing.”6 A multitalented artist, Levon (described by those who know him as “the social butterfly”) has had multinational concerts and music performances along the years. The most famous of these happened to be on al-Ma‘mal’s rooftop. “These concerts were never entertainment-only,” Levon shares. Each performance had a global cause or charity in mind, such as raising funds for the Syria-Turkey earthquakes (early 2023) and raising awareness about the threatened Armenian community land property (summer 2023).

“I feel like this is my home,” Levon emphasizes, and deputy director Shireen Mufdi nods in agreement. Working with a small team of nine people, Shireen described that she could visibly see how al-Ma‘mal’s workshops (particularly the educational training and children’s workshops) are bringing about change and making an impact. “There were several issues (mostly behavioral problems) we detected in the children participating in our arts workshops, such as cyanotype printing and cinematography,”7 she clarifies. “It was positively surprising how much of these issues were resolved simply by participating and feeling at home at al-Ma‘mal.”

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Art: Way beyond an Extracurricular Activity

As they talk about the significance of the art workshops delivered at al-Ma‘mal Foundation, Levon and Shireen reflect on how moving it was for them to find out that two of the young students were coming to al-Ma‘mal by foot. “These two were so excited to take these workshops; their mother told us that they’d wake up early in the morning and walk from Silwan to the New Gate (a distance of a little over 2 kilometers) to make it to these classes,” Shireen says. The classes are part of the “expressive art workshop,” but essentially, they are “art therapy.” In a place like Silwan, where residents are under tremendous pressure and living under constant threat of forcible expulsion (see Silwan, the Bleeding Wound and Determined to Stay—A Deep Dive into the Nightmare That Is Childhood in Silwan), such workshops are pivotal.

Furthermore, Levon and Shireen reveal that simply being in the physical space of al-Ma‘mal provides exposure to diversity and openness that may be out of the norm: the space and the artists could be opening young students’ eyes to a world that is different from their somewhat militarized surroundings as Palestinians living in Jerusalem.

People often undermine the importance of art, Shireen reflects: “It is often dismissed and if given at schools, it is usually seen as a random, extracurricular, and unimportant subject.” However, as she sees it, art is so important that it may be the most essential element for the community. It is pivotal to see the role that art has in making connections, changing mindsets, and opening the room for self-expression, she notes. “People, children included, may be unable to verbally express their issues and concerns, and yet art allows one to tackle social, political, and cultural issues.”

A side view of a gallery at al-Ma‘mal Foundation, Jerusalem, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

Shireen explains that al-Ma‘mal had quite a meaningful project during the coronavirus pandemic that focused on visual literacy: through this project, art education was introduced in schools (namely, the third and fourth grades at the College des Frères) as an essential component to learning, comprehension, and communication. The influential artists who implemented the artwork during that time were Jack Persekian (Mapping Jerusalem), Loor Oukal (Scientific Concepts through an Artistic Perspective), Hamada Maddah (Jerusalem’s History through the Eyes of Children), and Benji Boyadgian (A Fragment of the Ecosystem).

Access to art education and promotion of visual literacy can expand the cognitive abilities of children and adults through providing the means to grasp information in less traditional forms. After all, there are different learning styles, and developing visual literacy is a promising medium that can open new paths for creativity, expression, and understanding. Also key to this initiative is equal opportunity: the idea is to incorporate art into routine learning for all—not restrict it to the most talented few.

“The parents whose children took these classes were so impressed that they kept asking us to continue,” Shireen shares. It proved their ability to embrace the youth who have creative innovative modern ideas and who need support. Clearly, the art workshops and professional training are having an impact on the community.

“The parents whose children took these classes were so impressed that they kept asking us to continue.”

Shireen Mufdi, deputy director, al-Ma‘mal Foundation for Contemporary Art

Art displayed in al-Ma‘mal Foundation, Jerusalem, August 22, 2024

Artwork displayed on the walls at al-Ma‘mal Foundation in the Old City of Jerusalem, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

Art displayed in al-Ma‘mal Foundation, Jerusalem, August 22, 2024

Artwork displayed on the walls at al-Ma‘mal Foundation in the Old City of Jerusalem, August 22, 2024

Credit: 

Mays Shkerat for Jerusalem Story

Influential Projects

Among the major projects that al-Ma‘mal has accomplished are “Qalandiya International” (Qi) and “The Gift.” The former was founded in 2012 (after the establishment of Biennial Foundation in 2009), by seven Palestinian cultural institutions, al-Ma‘mal being a core partner. Qi was conceived as a monthlong biennial celebration of Palestinian visual art around a common theme across geographies, with simultaneous exhibits in multiple cities, both in the region and beyond, crossing borders Palestinians themselves are not allowed to pass. Qi, aiming to put Palestine on the world’s cultural map, was held every two years from 2012 to 2018, growing along the way. In its third edition, there were 16 participating organizations. Events included installations, book launches, film screenings, artist talks, musical performances, tours, and museum openings—and al-Ma‘mal got much local and international recognition for its hosting of its share of these Qi events.

Another activity worth mentioning is the end-of-year fundraising exhibition, “The Gift,” in which al-Ma‘mal presents the multidisciplinary works of prominent and emerging Palestinian artists from across Palestine, including painting, drawing, photography, and sculpture. Through this initiative, the Foundation marks the celebratory holiday season by promoting Palestinian art and culture in Jerusalem and invites the public to view and purchase unique pieces of art.

Al-Ma‘mal also makes visual art works by Palestinian artists available for sale on its website.

Books displayed at the library at al-Ma‘mal Foundation in Jerusalem, August 22, 2024

The library at al-Ma‘mal Foundation features an array of art books in the Old City of Jerusalem, August 22, 2024.

Credit: 

Mays Shkerat for Jerusalem Story

Over the years, the Foundation has hosted the works of highly accomplished Palestinian artists, including Inas Halabi, Emily Jacir, Mona Hatoum, Nasser Soumi, Jumana El-Husseini, and Jumana Abboud.

In this way, the Foundation brings to Jerusalem the works of many Palestinian artists who frequently cannot themselves access or visit the city due to Israeli laws and policies.

The Importance of Art

As she highlights the importance of art, Shireen smiles about the fact that her own education was far afield of art: “You’re going to be shocked, but my background is in accounting and administration. I previously worked in a bank for 14 years and was hired here essentially as an administrative and financial supervisor.” Her first day of work at al-Ma‘mal was on February 14, 2019; “Valentine’s Day,” she smiles—perhaps a harbinger of a love that would later bloom. More than five years later, her passion for the important work and her appreciation for her team (“which is like family”) is steadily growing.

In summary, the words from almost 20 years ago describing the Foundation, and how it has been a medium for artists, curators, and activities with art on the periphery, still hold true today. “What began as a commercially styled gallery became the pivot and central point of Palestine’s young art scene”:8

What was originally considered a disadvantage can prove to be an advantage during the course of the globalization and questioning of stable formats—an irony of fate understood by Palestine’s Al Ma‘mal Foundation for Contemporary Art and transposed in its work.9

Notes

1

Residency,” al-Ma‘mal, accessed September 2, 2024.

2

About,” al-Ma‘mal, accessed August 25, 2024.

3

“About.”

4

Exhibitions,” al-Ma‘mal, accessed September 17, 2024.

5

Muayad Alayan, interview by the author, August 23, 2024. All subsequent quotes from Alayan are from this interview.

6

Levon Kalaydjian, interview by the author, August 22, 2024. All subsequent quotes from Kalaydjian are from this interview.

7

Shireen Mufdi, interview by the author, August 22, 2024. All subsequent quotes from Mufdi are from this interview.

8

Alia Rayyan, “Al Ma‘mal Foundation for Contemporary Art,” Nafas, March 2005.

9

Rayyan, “Al Ma‘mal Foundation.”

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